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  • Donna Marks

You have got to get into Email Marketing - Now!

With all of the digital platforms around these days, email marketing remains one of the most effective ways to reach and engage with your audience.


Small business owners are always looking for ways to connect and build relationships with their leads and customers. So if you’re not using email marketing to do that, then you’re missing out on a really powerful tool.


Why email marketing?


Email Marketing is more effective than Social Media


Don’t get me wrong, I love social media it is still a very important tool in any business marketing strategy. Social Media is a great way for engaging with your target audience and interacting with them. It is an important first step towards reaching your ultimate goal – the conversion.


But when it comes to converting people into customers, members or supporters, email marketing is still the way to go.


Email Marketing is Budget friendly - Even Free!


I get that small businesses are working with a limited budget, which means that they need to find ways to reach and engage with their audience that won’t break the bank. Email marketing is a cost-effective digital marketing tactic that takes very little investment to get started, and offers small businesses a way to get more bang for their marketing buck.


With Email Marketing you can Add a Personal Touch


The deeper we get into the digital age, it’s become increasingly important to be a human with your consumers and customers. Email marketing gives you the ability to segment your audience into lists and communicate with people based on interest, purchase behavior, location and more. Most importantly, you can tailor your message and content to resonate with your different readers and target audiences. The good thing is too that you can address your emails their personal name for better response rates.


Email Marketing reaches people on any Device


How many times a day do you check your phone for emails or other messages? It’s pretty standard to check your emails while your on-the-go. Waiting at school pick-up, waiting at the doctors and we all do it. So it comes as no surprise that with nearly two-thirds of all emails opened are on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.


You can measure Email Marketing


When you use any email marketing software, it tracks everything ie. who opened your email, which links were clicked, and how many people unsubscribed - Cool ha?

You can easily get a clear picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are an important tool when monitoring and measuring your marketing strategy as a whole.


So now that you know the importance of email marketing and how your business can not only use it but to make it grow, why are you still reading this?


There are a few good ones that you don't even have to pay for. Check them out!

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